Air

This was so much funnier than I expected. From a marketing perspective, I loved every second of this. Love that it’s not overwhelming filled with basketball references and focuses on building a brand around the potential of an incredible athlete.

9.5 - a movie made exactly for me. I’m a sports fan, who has sports marketing degrees & work experience, & loves dramatic & funny “dad” movies dripping in nostalgia. The stakes aren’t as high as it seems but I expect I will rewatch this on lazy Sundays for the rest of my life.

Really really great. A fun business/marketing/sports film so you’ll definitely enjoy this if you’re into any of those sort of movies. Great cast too. Falls just a hair short of a “love” rating for me

I had no idea how many risks went into signing Michael Jordan. This movie pumped me up and made me want to take more risks in my career. I didn’t expect it to be this good but the acting and plot were great and a few moments even made me crack up. Pleasantly surprised. 9.4/10

I love basketball, I love shoes, I love basketball shoes, I own over 30 pairs, with around 50% of them being Nike, plus I own 7 pairs of Jordans that I wear everyday day. This deal changed the history of basketball, shoes and street wear, and I am so happy it happened.

Sonny Vaccaro was a real believer!!